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The “1,000 Enterprises Assisting 1,000 Villages” Campaign Promotion Conference & Private enterprises Involving in rural revitalization strategy work conference raised the curtain in Fuzhou May 23, 2019. In the conference, Xiamen Hengxing Group Co., Ltd. was honored as Advanced Private Enterprise given its tremendous service for the campaign. Chairman Mr. Ke Xiping shared his experience in poverty alleviation as an entrepreneur representative.

The election campaign, jointly launched by the United Front Work Department of Fujian Provincial Party Committee, Fujian Federation of Commerce & Industry, the Fujian Leading Group Office of Poverty Alleviation and Development, the Fujian Society for Promotion of the Guangcai Program, and Fujian Branch of Agricultural Development Bank of China, aimed at recognizing advanced enterprises who exploited the influence of role models to inspire and drive more private enterprises and chambers of commerce into targeted poverty alleviation programs.

After a round of recommendations and rigorous screening, the Leading Group of Targeted Poverty Alleviation Actions for Fujian Province's 1,000 Enterprises Assisting 1,000 Villages” Campaign  pinned down 99 advanced private enterprises and chambers of commerce to honor their efforts. At the meeting, an initiative to help the Jiangxi–Fujian Soviet get rid of poverty and implement rural revitalization strategies was also issued, accompanied by a signing ceremony for the revitalization of rural areas.

Since 2016, Xiamen Hengxing Group Co., Ltd. has actively responded to the call of carrying out targeted poverty alleviation actions by the United Front Work Department of Fujian Provincial Party Committee and Fujian Federation of Commerce & Industry, taking initiative in providing partner assistance for Liushan Village of Xiping Town and Daban Village of Gande Town. Over the past three years, targeted poverty alleviation actions have brought about many benefits to local farmers and achieved substantial results, with 41 households in the two villages getting rid of poverty.